Mexico City Earthquake and Hurricane Maria Support
Vallarta Supermarkets Raises
$151,935 to provide support and relief to victims of the Mexico City Earthquake
and Hurricane Maria in puerto Rico
Vallarta Supermarkets teamed up with La Cruz
Roja Mexicana and the American Red Cross to develop an in-store fundraising
campaign for victims of these recent natural disasters and matched the first $25,000
with a 2-1 match.
Los Angeles, CA, September 27, 2017 - - Responding to natural disasters that devastated
Mexico and Puerto Rico, Vallarta Supermarkets raised $151,935 with a customer outreach
campaign to benefit the many people who were impacted or displaced. In response to these natural disasters, Vallarta
Supermarkets partnered with the La Cruz Roja Mexicana
and the American Red Cross to provide relief via monetary assistance for
relief supplies. As part of this
effort, Vallarta matched its customer donations with a 2-1 match totaling $25,000.
“Once
we saw the devastating effect of the natural disasters that hit Mexico and
Puerto Rico, Vallarta management felt compelled to do something immediately to
help alleviate the suffering experienced by so many people. Many
of our customers and employees have family and/or friends who were injured or
displaced as a result of the earthquakes and hurricane and felt compelled to
contribute,” said Rick Castillo, Director of Marketing. “We could not sit by idly
while people were suffering. We’d like to thank our many loyal customers
who saw a need and joined us to provide relief to those impacted the most. They made this donation possible. We’d also like to thank La Cruz Roja Mexicana and the American Red
Cross for partnering with us in this effort.”
The customer campaign began September 20 and ended Wednesday, September
27. Vallarta Supermarkets will send all funds
collected to La Cruz Roja Mexicana and the American Red Cross to assist them in
providing critical aid in the areas most devastated by the recent earthquakes in
Mexico, as well as provide aid to families impacted by Hurricane Maria.
About Vallarta Supermarkets: Vallarta Supermarkets
Inc. is an American supermarket chain headquartered in Sylmar, California with
49 locations in California. The company employs approximately 8,000 employees.
Vallarta Supermarkets intends to positively impact 100 communities by the year
2030.
Posted in: Events